Product Marketing Manager Location: USEastern time. Fully remote. About Us: The Campaign Registry (TCR) works with North American and global mobile operators and CPaaS companies to register Application-to-Person (A2P) text messaging Campaigns. We are a profitable scale-up with a dynamic environment. Our products are both platform and API based and address different stakeholders in the telecommunication/CPaaS industries. Job Description: Weare seeking an experienced Product Marketing Manager to join our dynamic team. You will play a pivotal role in driving the success of our products. Working with product managers and the business development team, you will be responsible for developing and executing strategic marketing initiatives to promote our products and enhance our market presence. Key Responsibilities: ● Product Strategy: Collaborate with the product team to understand product features, capabilities, and market positioning. Use this knowledge to develop comprehensive product marketing strategies. ● Market Analysis: Conduct in-depth market research to identify industry trends, customer needs, and competitive landscape. Use data-driven insights to guide product positioning and messaging. ● Messaging and Positioning: Craft compelling and differentiated messaging that resonates with target customers. Develop clear product positioning that highlights our unique value proposition. ● Content Creation: Create high-quality marketing collateral, including whitepapers, case studies, user-guides, blog posts, videos, website content, and presentations. ● Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and updates. Define target audiences, messaging, and channel strategies to drive product adoption. ● Sales Enablement: Work closely with the sales team to provide them with the tools and resources they need to effectively communicate the value of our products to customers. ● Campaign Management: Oversee marketing campaigns to generate leads, nurture prospects, and support customer retention efforts. Qualifications: ● Bachelor's degree in Marketing, Business, or a related field ● 7+years of demonstrable experience in product marketing in a B2B SaaS environment; telecommunications and CPaaS experience preferred ● Proven track record of developing and executing successful product marketing strategies ● Proficiency in marketing automation and analytics tools ● Strong analytical skills and the ability to translate data into actionable insights ● Exceptional written and verbal communication skills ● Creative thinker with a customer-centric approach ● Ability to work collaboratively with cross-functional teams ● Proficiency in creative tools such as Adobe suite ● Proficiency in HTML will be a valuable asset Benefits (vary depending on the country): ● Health Care Plan (Medical, Dental & Vision) ● Retirement Plan ● Life Insurance (Basic, Voluntary & AD&D) ● PaidTime Off (Vacation, Sick & Public Holidays) ● Training & Development ● WorkFromHom