Project Role : Custom Software Engineer
Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs.
Must have skills : Adobe Analytics
Good to have skills : NA
Minimum 5 year(s) of experience is required
Educational Qualification : 15 years full time education

Summary:
As an Advanced Application Engineer, We are seeking an experienced Adobe Customer Journey Analytics (CJA) Specialist to design, implement, and optimize customer data analytics solutions using Adobe Experience Platform (AEP) and CJA. The ideal candidate will have a strong background in digital analytics, data integration, and customer journey mapping, with the ability to transform raw data into actionable insights that drive business growth.

Roles & Responsibilities:
- Configure and implement Adobe Customer Journey Analytics including connection with AEP
- Define schemas, data views, and calculated metrics in CJA to support business reporting needs
- Develop and maintain dashboards and visualizations to monitor KPIs and customer journeys
- Data Management & Integration
- Work with AEP datasets, data ingestion pipelines, and identity resolution to ensure data accuracy and completeness
- Collaborate with data engineering teams to align on ETL processes and ensure correct dataset mapping into CJA
- Ensure governance, tagging standards, and data quality compliance
- Analysis & Insights:
- Conduct deep-dive analysis of customer behaviour across channels to identify patterns, trends, and opportunities
- Build and automate customer journey reports that highlight conversion paths, drop-off points, and multi-touch attribution
- Present insights and recommendations to stakeholders to inform marketing, product, and CX strategies.
- Collaboration & Stakeholder Management
- Partner with marketing, product, and technology teams to define tracking requirements
- Act as the subject matter expert (SME) for CJA within the organization
- Conduct training sessions and create documentation for internal teams on CJA usage and best practices

Professional & Technical Skills:
- Must To Have Skills: Proficiency in Adobe Analytics.
- Experience on Adobe Analytics and Customer Journey Analytics
- Marketing Automation, Transformation projects
- Data Integrations/Engineering, Experience with APIs (REST, Open APIs)
- Data Architecture, analysis, ingestions, modelling and mapping
- Scripting experience on Python or Java Scripting or Node.JS
- Adobe Certified Professional / Expert in Customer Journey Analytics.
- Demonstrate understanding of Data Ingestion, Developer Console
- Complex SQL or NoSQL experience
- Expertise on various kinds of Data Handling - JSON, Parquet etc.
- Client facing experience

Additional Information:
- The candidate should have 5+ years of experience in Adobe Analytics, with at least 1 year in Adobe Customer Journey Analytics
- Strong knowledge of identity resolution, data joins, and connection setup in CJA
- Proficiency in building Workspace projects, segments, calculated metrics, and visualizations
- Strong ability to interpret complex datasets and translate them into actionable insights
- Experience in customer journey mapping, attribution modelling, and funnel analysis
- Excellent communication and presentation skills
- This position is based at our Bengaluru office.
- A 15 years full time education is required.

15 years full time education

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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