TATA and TATA PLAY are trademarks of Tata Sons Private Limited
GRADE M4 CATEGORY Individual Contributor
DEPARTMENT Technology – Product Engineering
LOCATION Delhi
REPORTING TO Vice President –Binge Platform and/or CTO
ROLE SUMMARY
We are looking for a high-impact Senior Manager – Product Development & Strategy to join the 
Tata Play Binge team and lead strategic product initiatives, technical solutioning, and international 
expansion. The ideal candidate will combine business acumen with deep understanding of the 
media and OTT domain, and the ability to work across product strategy, technical development, 
and go-to-market execution.
This is a client-facing, cross-functional role that demands strong analytical thinking, product 
innovation, technical comfort with OTT stacks, and the ability to shape complex proposals and 
commercial models for global media and telecom partners
KEY DUTIES AND RESPONSIBILITIES
Product Development & Strategic Initiatives
• Identify, evaluate, and shape new product opportunities for Tata Play Binge and Binge 
White Label across India, APAC, Middle East, and Africa.
• Own the end-to-end product lifecycle from concept to launch — including user needs 
analysis, product design collaboration, solution validation, and roadmap execution.
• Represent Tata Play in product-focused discussions, industry events, and executive 
briefings.
Strategic Solutioning & Technical Proposals
• Work closely with engineering and design teams to craft tailored OTT Super App solutions 
for telcos, broadcasters, and digital platforms.
• Lead RFP responses, create technical & commercial proposals, and prepare custom 
presentations for high-stakes enterprise clients.
• Translate partner requirements into actionable product integration strategies aligned with 
our OTT platform architecture.
Market Intelligence & Growth Strategy
• Track global OTT trends, competitor activity, and platform benchmarks to evolve Tata Play 
Binge’s international product strategy.
• Analyse product-market fit for new geographies and industry verticals; support investment 
decisions with data-backed insights.
POSITION TITLE:
Senior Manager – Product Development & Strategy
Tata Play Binge & White Label Services
TATA and TATA PLAY are trademarks of Tata Sons Private Limited
• Collaborate with Product, Marketing, Legal, and Finance teams to build scalable 
monetization models.
BEHAVIOURAL COMPETENCIES TECHNICAL COMPETENCIES
Soft Skills & Leadership
• Executive presence and the ability to 
manage CXO-level conversations 
across geographies.
• Strong communication, presentation, 
and negotiation skills.
• Self-starter, entrepreneurial spirit, and 
a collaborative mindset.
Industry Exposure
• Strong domain knowledge of video 
streaming, content aggregation, 
metadata workflows, app development 
(Android/iOS/TV), DRM/CDN systems, 
and recommendation engines.
• Experience working with telecoms, 
broadcasters, or large media houses 
on digital transformation or platform￾led innovation.
Technical & Analytical Skillset
• Ability to understand OTT backend and 
frontend architecture; comfort with 
technical discussions involving APIs, 
cloud infra, and platform roadmaps.
• Strong grasp of OTT metrics, CAC/LTV 
models, platform benchmarks, and 
operational KPIs.
• Hands-on with proposal writing, RFPs, 
pricing strategies, and client 
solutioning.
EDUCATION Graduate/Postgraduate from premier institutes
PREFERRED 
EXPERIENCE
8–12 years of experience in OTT, Media Tech, Entertainment, or SaaS 
domains in roles spanning Product Development, Strategy, Product 
Partnerships, or Technical Sales